Company Rebrand

Assignment

For this project we were assigned to pick a company in the Kansas City area to rebrand. I chose KC Pastry Company because I thought I could add a modern bakery feel to their logo. Their current logo is a red rectangle with a serif font that states the name of the company. I focused more on the shades of brown and the complimentary blues in my creations. I incorporated whisks and fun lines to add a sense of home made and playfulness. 

Combination Mark Logo

My actual combination mark logo is broken up in the branding shown above. It is 'kc' written in a sky blue and 'Pastry Company' in a faded brown. The darker brown whisk next to these words really show that this is a pastry. They only sell donuts so when I marginally made my 30 sketches I tried to only incorporate donuts and no other pastries. I ended up with no donut because I thought the whisk was enough. I incorporated the logo in some way shape or form in all three brandings I did. In the Letterhead I tried to use a lot of the brown color and turned the opacity dow to give it a faded look. I used the whisk again in the Envelope to give it a uniform look. I used homemade looking brackets in my Business Card to give the sense of home cooking and baking.

Conclusion

My favorite part about this project was redoing a logo from scratch and putting my own personal flare to the rebranding. I didn't have a least favorite part I thoroughly enjoyed this project and am happy with my final product.